- Second, contrary to what your fears are telling you, you don’t have to be an extrovert or love getting up in front of a crowd to speak.
There are a lot of tools you can use to make you feel more comfortable. You can effectively deliver your message in a video, a webinar, or over the phone. (Ladies, you don’t even have to do your hair for these ones!)
Remember, whenever you are talking about your business or your passion to a group that wants to hear what you have to say, you are SPEAKING.
You have something to say that no one else can.
The combination of your experience, knowledge, and perspective is unique to you and the world is clamoring for people who can speak authentically to those experiences.
Here are 6 things that simply speaking can help you accomplish:
1 – Boost your visibility
By speaking you make yourself more visible to the world in a way that is more personal, accessible, and impactful than any writing or social media following you can create.
2 – Boost your credibility
When you are just starting out, you have the expertise to help your clients, but you lack the track record of successes and overjoyed customer testimonials that help convince people that you are the solution to their problems. When they see you speak they see you for who you are, an expert.
3 – Boost your profitability
Speaking is one of the cost effective ways you can add new business. You already have your ideas, experience, and voice. And for those of us who sometimes struggle with the technology side of thing (guilty!), speaking is perfect. You just need you, them, and a room.
4 – Propel growth
One of the quickest and best ways to grow your business quickly is to speak to as many potential customers as possible. By speaking you can turn audience members into customers and into referrals for other speaking engagements where you can turn more audience members into more customers and more referrals. Oh, Imagine the growth!
5 – Leverage time
The one thing you never have enough of as an entrepreneur is time. Speaking allows you to tell your story once and have it heard by as many people as can fit in the room. And if you’ve recorded your message, that same message can be seen and heard by the whole world.
But the best part of speaking is that you don’t have to go out looking for prospective customers, because they are already there.
In that 30 minutes or 1 hour, you have spoken directly to a group of people who wanted to hear what you have to say and are now ready to act. What’s a better use of your time than that?
6 – Make Your Irresistible Offer
What separates a conversation about your passion into an opportunity to sell your services to your engaged and interested audience is your offer. Your presentation should be a gateway to your offer.