Who Can’t Wait To Give You Their Money?

I can’t tell you how many times someone has asked me…

Do I really need to market my product? If it’s really good – won’t it sell itself?

You’ve heard the saying: “This product sells itself?

I’m sorry to disagree, but in my opinion – This is a myth. Nothing sells itself.

Sure – maybe if you get the right opportunity- in front of the right audience -at the right price… And at the right time – then, yeah, “selling” can seem effortless.

But there is  “work” involved before-hand in order to make that selling seem automatic.

Usually the work involved is simply to identify the perfect audience (aka CUSTOMER) for your message or product:

  • These are the people (your potential buyers) that will be excited to hear about what you have to say.
  • They’re the  ones who are WAITING for just what you are offering (whether they are aware of it or not at the moment.)
  • These are the people who… as soon as you open your mouth and start talking… recognize that what you’re talking about is EXACTLY what they need in order to solve a problem they currently have.
  • They want to say – “THANK YOU – it’s perfect to solve my problem.
Abundant Entrepreneur - Your IDEAL Customer

But slow down… that’s only ONE of the criteria that define your perfect customer.

Someone will be chomping at the bit to give you their money if they are:

  1. Excited about you or your product and how it can help them
  2. Willing to pay what you are asking (they can afford it)
  3. People that YOU resonate with and want to serve

The easiest way is to develop a profile for what someone in your perfect audience looks like. Allow that profile to become so real to you, they become a real person in your head.

Even give them a name.

And then every time you reach out – whether it’s an email or an advertisement – pretend you are talking directly to that person.

That’s it!  So simple.  But you’ll be AMAZED how such a tiny shift in your thinking can completely change the way you talk to your audience and how laser-focused your messaging, marketing and advertising can become.

—> Need a little help getting started on creating that profile?

Answering the following questions will go a long way toward defining who you’re looking for (and who is looking for you):

1 – First ask yourself things you would find on their Facebook status.

Things like:

  • How old are they?
  • Anything specific in where they live?  (US? Big City? Rural area?)
  • Are they in a relationship? (Do they have children?)
  • Any political or specific religious affiliations?
  • Areas of Education, Interest
Abundant Entrepreneur: Stephen Little - Know your customer better than they know themselves.

2 – And when you have that general picture, you can further define their story by asking some questions about their behavior:

  • How do they spend their free time?
  • What kind of movies do they watch?
  • What kind of books or magazines do they read?
  • What kind of hobbies are they into?
  • Is there a particular place that they hang out?   (A coffee house? A discount fabric store?  Or, even online… are they most likely to be on Facebook, Twitter, Instagram?)

3 – But most importantly, you’ll want to ask the really deep question… who are they really?

  • What are their values?
  • What are their struggles?
  • Why do they get up in the morning?
  • What gives their life meaning?
  • What 3 attributes do they most value (in themselves and others)?
  • What are the secret challenges that keep them awake at night?

Now, thinking about all of these things… give them a face and a name.

Is there anyone that comes to mind that most closely matches all of these things to you?

It might be a celebrity.

It might be a friend of yours.

It might be an existing client or customer.

Someone that is the embodiment of all of the traits that someone in your perfect audience will have.

Be as specific as possible. Don’t be too broad and general.

Abundant Entrepreneur: Theodore Roosevelt - How Much You Care

Even if it’s not exact… Get as close as you can.  You can make up a person and a name, but if you have a real person to also keep in your head, it will help you connect more deeply with your potential customer.

That person is your Customer Avatar. 

They represent that person that is in your perfect customer, your ideal client. The person who is starving for what you have to offer, that has the money to pay what you’re asking for it and that you will be THRILLED to help and interact with.

When customers feel YOU understand them better than they understand themselves, you’ve established a deep level of trust….and probably made a sale!

Does that make sense? Do you see how this can dramatically affect how you interact with the people in your network?

Even in your daily life… having a connection, an understanding, an empathy with those around you will give you a deeper connection.

Feel inspired to implement this in your business or in your life? If so, please feel free to share the details with us in the comments below. Or, if you had your own realizations or inspirations as a results of reading this.  Or, if you simply want to share love, share that. That’s really the point of all of it anyway. 🙂

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